Bricklane Properties
Real estateAbuja, Nigeria
410
invalid numbers cleared from a 3-year-old buyer list
2
languages, English and Pidgin
40 min
to first listing-alert campaign
The challenge
Bricklane Properties keeps a buyer-interest list built over three years of site visits and referrals, but a third of the numbers on it were years old, formatted inconsistently, or simply mistyped — and every new-listing alert had to be written twice, once formally for English readers and once, less carefully, for everyone else.
How they used Luma
Ran the existing buyer list through the audience preview and found 410 invalid numbers before ever paying to send to them
Used the AI Message Studio to generate each new-listing alert in English and Pidgin from one brief
Sent the first listing-alert campaign 40 minutes after signing up, using the platform default sender while their own sender ID was still in approval
The result
Bricklane now clears its buyer list of bad numbers before every send and reaches English- and Pidgin-preferring buyers from the same listing brief, instead of writing it twice.
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