Pay for what you send. Nothing else.
No monthly plans. No seat fees. No USD credit packs you have to guess the value of. Fund your wallet in Naira, and Luma shows you the exact cost before every send.
How the wallet works
Bank transfer to a dedicated account number generated for your business.
Every campaign previews total cost, cost per recipient, and message-part count.
Billed per message part for SMS — the composer shows the part count live as you type.
Numbers that fail validation are flagged and excluded before you send, so you're never billed to reach them.
What actually affects cost
Full transparency, shown in the composer before you ever send.
SMS bills per message part — the only channel Luma sends on today.
SMS over 160 characters splits into more parts — the composer shows this live.
Cost scales with who you're sending to, shown as a total before you send.
Optional. Adds ₦1 per message containing a tracked link, disclosed up front.
No credit packs. No USD. No guessing.
Global tools sell SMS in USD credit packs that don't map cleanly to Naira, and gate AI features into expensive tiers. Luma prices in Naira from the first message, and every feature — including the AI Message Studio — works on every account from day one.
Pricing questions
Fund your wallet. Send your first campaign.
Free to sign up. Pay only for what you send.