Stop staring at a blank message box.
Tell Luma what you're selling and who's buying. It writes the campaign, checks it against Nigeria's NCC content rules, and sends it over SMS, all from one Naira wallet.
Verify your email and phone, and we'll seed your wallet so your first campaign is on us.
Built for Nigerian businesses — from boutiques to fintechs
A phone full of customer numbers and a reason to reach them was never the hard part. Knowing what to say is.
Most Nigerian SMEs open the message box, stare at 160 empty characters, and close the tab. Luma starts by writing the message.
You bring the business. Luma brings the words.
Describe what you're selling and who you're selling to. Luma writes three channel-ready variants, tuned for urgency, value or social proof, and screens each one against NCC content rules before you ever see it.
Brief: New Ankara arrivals · Lagos customers · Visit store
Adire & Co: New Ankara arrivals are almost gone! Shop this week and get 10% off in-store. Reply STOP to opt out.
Adire & Co: Your favourite Ankara styles just got better. New arrivals, 10% off this week only. {FIRST_NAME}, come see them.
{FIRST_NAME}, others are already loving our new Ankara arrivals. Visit Adire & Co this week and see why.
First variant in 2 seconds. All three by 6.
The same campaign. In the language your customer actually speaks.
English, Nigerian Pidgin, Yoruba, Igbo, Hausa, French and Swahili, with the right commercial tone, not a literal translation.
Adire & Co: New Ankara arrivals just landed. Visit us this week and get 10% off your first purchase.
The rules are enforced before you send. Not discovered after you're fined.
NCC content rules and sender ID registration aren't buried in a PDF. Luma screens every message before it can go out, flags invalid numbers before you pay to send to them, and tracks your sender ID approval status.
Know the exact cost before you send. Not after.
Fund your wallet by bank transfer to a dedicated account number generated for your business — no USD credit packs, no cards to add. Every campaign shows its cost before you press send.
Your delivery rate was 88%, below your 94% average. 304 failures were concentrated on Glo numbers between 6 and 7am.
Numbers become sentences.
Delivery and click rates broken down by carrier and region — and underneath every chart, one line explaining what actually happened.
One SMS API. Nothing else to configure.
Authenticate with a key, send a message, check its status. Five endpoints, flat per-send pricing, and a live OpenAPI reference — documented in full on the developer docs.
Pay for what you send. Nothing else.
No monthly seat fees. No USD credit packs. Fund your wallet in Naira and see the exact cost before every send.
From the blog.
Compliance explainers, product notes, and guides for sending better campaigns.
Your first campaign could be sent in the next fifteen minutes.
Free to sign up. Verify your business whenever you're ready to scale.