Built for Nigerian businesses — from boutiques to fintechs
A phone full of customer numbers and a reason to reach them was never the hard part. Knowing what to say is.
Most Nigerian SMEs open the message box, stare at 160 empty characters, and close the tab. Luma starts by writing the message.
You bring the business. Luma brings the words.
Describe what you're selling and who you're selling to. Luma writes three channel-ready variants, tuned for urgency, value or social proof, and screens each one against NCC and DND rules before you ever see it.
Brief: New Ankara arrivals · Lagos customers · Visit store
Adire & Co: New Ankara arrivals are almost gone! Shop this week and get 10% off in-store. Reply STOP to opt out.
Adire & Co: Your favourite Ankara styles just got better. New arrivals, 10% off this week only. {FIRST_NAME}, come see them.
{FIRST_NAME}, others are already loving our new Ankara arrivals. Visit Adire & Co this week and see why.
First variant in 2 seconds. All three by 6.
The same campaign. In the language your customer actually speaks.
English, Nigerian Pidgin, Yoruba, Igbo, Hausa, French and Swahili, with the right commercial tone, not a literal translation.
Adire & Co: New Ankara arrivals just landed. Visit us this week and get 10% off your first purchase.
WhatsApp first. Then SMS. Then email. Whatever it takes to land.
WhatsApp is the cheaper channel, but not every customer has it open. Luma sends WhatsApp first, waits, then automatically retries over SMS or email — one campaign, one budget, more chances to land in an inbox that's actually read.
The rules are enforced before you send. Not discovered after you're fined.
NCC content rules, DND enforcement and NDPR consent aren't buried in a PDF. Luma screens every message before it can go out, shows you exactly who's on DND before you send, and tracks your sender ID approval.
Know the exact cost before you send. Not after.
Fund your wallet by bank transfer, card or USSD — no USD credit packs. Every campaign shows its cost before you press send. If a message never leaves the platform, it's refunded automatically.
Your delivery rate was 88%, below your 94% average. 304 failures were concentrated on Glo numbers between 6 and 7am. Recommendation: resend to the failed segment at 11am.
Numbers become sentences.
Delivery, read and click rates broken down by carrier and region — and underneath every chart, one line explaining what actually happened and what to do next.
The same AI, in your stack.
A clean REST API for SMS, WhatsApp and Email. Live and test keys, webhooks, and idempotency keys on every send endpoint — plus the AI Message Studio at a single endpoint.
Pay for what you send. Nothing else.
No monthly seat fees. No USD credit packs. Fund your wallet in Naira and see the exact cost before every send.
See Luma in action.
Four businesses, four problems, one platform.
A two-store boutique replaced English-only broadcasts with AI-written campaigns in Yoruba and Pidgin.
Read the case study →Pharmacy & healthcareA pharmacy nervous about NCC fines now sees every compliance exclusion before it pays for a send.
Read the case study →EducationChannel Cascade caught the parents WhatsApp couldn't reach, at a fraction of an SMS-only budget.
Read the case study →Fintech & lendingIdempotency keys on every send endpoint ended duplicate disbursement alerts for good.
Read the case study →Your first campaign could be sent in the next fifteen minutes.
Free to sign up. Verify your business whenever you're ready to scale.