Adire & Co
Retail & fashionLagos, Nigeria
12 min
to first campaign sent
94%
delivery rate
3
languages used
The challenge
Adire & Co runs two boutique stores in Lekki with a 4,000-contact list built up over three years of in-store sign-ups and till receipts. Every new-stock announcement took hours to write by hand, and it always went out in English only — in a customer base where plenty of shoppers read Yoruba or Pidgin more comfortably.
How they used Luma
Used the AI Message Studio to turn "new Ankara restock, 10% off this week" into three ready variants in under six seconds
Generated the same campaign in Yoruba and Pidgin for customers who preferred it, without hiring a translator
Sent the full 4,000-contact list over SMS in one campaign, reaching every customer regardless of smartphone or data access
The result
The first campaign went out 12 minutes after signup. Delivery settled at 94% across three sends, and the Yoruba variant outperformed the English one on click-through among Lekki-based customers.
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