Greenfield Montessori
EducationAbuja, Nigeria
96%
fee-reminder delivery rate
2
languages, English and Hausa
41
invalid numbers caught before a single term's send
The challenge
Greenfield Montessori sends fee reminders and event notices to around 600 parents each term, hand-entered at enrollment. A meaningful share of the phonebook had numbers with a digit transposed or missing, and the school had no way to write the fee reminder in both English and the Hausa a portion of parents preferred without asking a staff member to translate it by hand every term.
How they used Luma
Used the audience preview to catch 41 invalid numbers in the enrollment phonebook before paying to send to them
Generated the fee-reminder campaign in English and Hausa from the same brief with the AI Message Studio, instead of a manual translation each term
Checked the Insights dashboard's carrier breakdown after each term's send to see whether a delivery dip was network-specific or list-specific
The result
Fee reminders now go out in English and Hausa from the same brief every term, with delivery holding at 96%. When one term's rate dipped, the carrier breakdown showed it was concentrated on a single network — information the school could act on directly instead of guessing.
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